With this , the total number of books in my library collection goes up to 1753. Quite an impressive number huh ? :-)
Well 3 reasons why i had to lay my hands on this book :
- I am Social Media Marketing Evangelist. I got infected with Social Media bug and quiet sure it aint gonna leave my system for a long , long time to come.
- This book comes highly recommended . The gurus of PR, Marketing and Social Media swear by it . It stands next only to Groundswell: Winning in a World Transformed by Social Technologies by by Charlene Li, Josh Bernoff ( Authors are from Forrester Research body ).
- I seem to have lost interest in Advertising for reasons i cant share it here . But after much reading and analysis of the trends in new age media and marketing , i believe Integrated PR and Corporate Communications coupled with social media tools helps in building brands and deals with image and crisis management in a much ethical and effective way. And no, this is not a crib out of bookish knowledge . I have seen my friends ( i will have to name them here : Anu, Shraddha, Nikhila ...from a very reputed PR firm ) work so well with brands using PR as a very effective tool. I am not belittling advertising at all. I think advertising is great but not if it just about writing greats ads which at the end of the day don't sell the product.
I love the concept of building brands . There is something awe-inspiring in the process of brand building that cant be explained here and it is something you have to experience it yourself. I just decided that advertising is not the way i would like to explore the concept of branding. PR with effective marketing strategies will unleash the potential brand in a much better way.
If you are into social media or believe in the concept of digital branding - social media, Integrated PR, corporate blogging,Online word of mouth marketing... etc , then here are few recommendations you may want to read :
The Anatomy of Buzz by Emanuel Rosen
Buzz Marketing by Mark Hughes
Connected Marketing by Justin Kirby
(ps: this is not an all inclusive list .. i will update as and when i write more posts on social media, PR , Marketing and Branding)
You guys are most welcome to drop in with your book reading suggestions, criticism ... anything ..